If you are getting notices that Cross Sells aren’t set on a product, that means you have an opportunity to increase your overall order value.
The goal is to encourage customers to buy additional items that enhance or complement their original purchase, thus increasing the overall order value. These cross-sell suggestions can appear on product pages, during checkout, or in follow-up email marketing. In WooCommcerce they usually are -at least- promoted in the cart.
Offering cross-sells is important for shop owners because it maximizes the potential revenue from each customer interaction. By suggesting relevant add-ons, store owners can improve the customer’s shopping experience, making it more convenient for them to find everything they need in one place. This not only increases average order value (AOV) but also boosts customer satisfaction, loyalty, and repeat purchases. Cross-selling can also help move inventory faster, introducing customers to products they may not have otherwise discovered.
How to add cross sells to a WooCommerce Product
To add cross-sells to a WooCommerce product, go to your WordPress dashboard, navigate to Products, and find the product you’re looking for. Scroll down to the Product Data section and select the Linked Products tab. In the Cross-sells field, begin typing the names of the products you want to suggest, and WooCommerce will auto-suggest products from your store’s inventory. Select the appropriate products, then save or update the product. These cross-sell suggestions will appear on the cart page when customers add the main product to their cart, encouraging them to explore complementary items.
Need a quick overview of the Cross Sells you can set in your store?
Install the free Shop Health plugin and instantly see where you can increase your overall order value by offering time-saving recommendations to your customers!