Short product descriptions in WooCommerce are essential for capturing customers’ attention and quickly conveying the most important details of a product. A concise and informative description gives customers an overview of what the product offers, highlighting its main features, benefits, or unique qualities. Since online shoppers often make quick decisions, a well-crafted short description helps them assess the product’s relevance without having to read lengthy details. This can lead to higher engagement and conversions, as customers are more likely to explore further or add the item to their cart when they immediately understand its value.
How to add short descriptions to WooCommerce products
To set a short product description in WooCommerce, go to your WordPress dashboard and edit the product giving the issue. Scroll down to the Product Short Description box, typically located below the main product editor. Write a brief yet compelling summary of the product, focusing on key points that will attract customer interest, such as unique features or specific benefits. Aim for clarity, readability, and relevance, keeping the description between one to three sentences. Once complete, save or update the product to apply the changes. This short description will appear prominently on the product page, helping customers quickly understand what makes the product worth buying.
Curious to see what products in your store could benefit from a short description?
Install the free Shop Health plugin and instantly see where you can add value for your customers.